Why Did Taco Bell Change Their Slogan?

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Why Did Taco Bell Change Their Slogan?

Here’s what a Taco Bell spokesman told AdAge about the change: “[It’s] is a way to signify and underscore the brand’s “commitment to value, quality, relevance and an exceptional experience.” He added that at the center of the slogan is going from mindset of “food as fuel” to food as experience and lifestyle.”

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